#1 – Program Infrastructure

Program and Office Infrastructure 

Infrastructure  

This is the place to start. Much of what you will learn in this area will help you both in the marketing and business side of your practice. Getting staff buy in and setting a foundation for the concepts you will learn along the way is important.  The core principles for the program are listed here and they will teach you how to make sure that as you grow your practice will be able to handle the new patient flow and the increased need for communication with the medical community.  Simple items such as basic communication with the MD, creating a database of MD contacts, how to maintain control of the process without getting overloaded, specific Action Steps to get maintain growth and the MAGIC LANGUAGE to use to get MDs to refer.

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Communicating with the MD                     

Changing Perceptions                   

 3 

Expanding the Database                

4  

A Familiar Model                                                    

Funding 

Not Freaking Out 

The Process 

Be the Captain        

Your FOCUS 

10 

Stop Thinking Like a Tech!

11

Quickie Consults #1-#5     

12  

Creating a Stream of Patients         

13 

Quickie Consult #22

14 

The Process

15  

Leveraging the MD Program       

16

The GOLD MINE                          

17  

Are You a Leader?

18

Constancy is Critical

19 

What is the Secret?

20

Get INVITED into MD Offices   

21

NEXT Step in GROWTH

22  

Action Steps             

23 

24 New Patients-1                       

24

New Patients-2   

25  

Create Your Own Luck

26  

Talk to Me

27  

Feeding the Program                     

28

Starting the Program     

29  

What You Should Be Focusing On                                        

30 

Updates

31

Charting Your Success                                                 

32 

TOOLS to Success   

33

Chiro & Med Collaboration                               

34 

Don’t Lose Momentum

35 

Why the MD doesn’t know

36 

Program Outline: 3-4 MD referrals per week

37 

Elite Concierge Services

38 

The Anatomy of the Binder

 39 

Sending Reports

40

Its OK to ASK for the Referral

41

Why the BINDER is so important

42

Taking Binders to offices with multiple MDs

43

ACOs and MDs in your area

44 

Why MDs Send Patients to Physical Therapy and not Chiropractic!

45 

Magic Language to get the MD to REFER!

46

What the binders are REALLY about

 47

Teleconference –
5-21-2015 –

48

New – COMMENTS section

49

Getting Medical Faculty Positions

50

Making Friends with Staff- WHY? 

 51

HELPING THEM approach 

 52

Chiropractic vs PT – what to say to the MD

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